Rose Marie Bravo was guest of honor and the host of a festive and elegant party Thursday night formally celebrating the opening of her crown jewel - the new Burberry flagship at 9 east 57th street. The six story, 24,000 square foot shop - which is literally a 'World of Burberry' - was aglow in candles and champagne, as guests (many of whom wore a Burberry item, or donned the famous Burberry plaid to fete the event) milled around eyeing the merchandise. Nadine Johnson, the publicist whose firm handled the event, did a first class job as usual.
Ms. Bravo chose a dramatic red satin floor length coat with a shot of the over-scaled Burberry plaid, several men were wearing one version or another of the fringed scarf, and I turned my Burberry trench inside out and let the plaid show. Well, okay, so Miguel Adrover did it first!
While we were not treated to Burberry trench coats as a party favor, each guest did receive a mini khaki trench belt, (the kind that decorates the cuff of a trench), which can be worn separately on the wrist, or around the necků..or could even be used as a dog collar.