Tuesday, October 14, 2003

The New Style Sizzle: Puerto Rico Fashion Trends:

Sure, you’ve been to the shows in New York and all over Europe, but now, there’s a new mega-style venue opening up, featuring a crop of respected Hispanic designers you need to know. They’ll all be lifting the veil on their haute couture, prêt a porter and accessories collections in San Juan come April 2004. The gala Puerto Rico Fashion Trends event, which will be lead sponsored by Mercedes Benz, already has a still growing list of big name industry and media supporters, such as Sony, Absolut Vodka, Coca Cola, Piper-Heidsieck, Fiji Water, Sears and San Juan City magazine. The big show premieres in April but there’s a hot kick off/launch on October 23, 2003. What’s happening here is a lavish cocktail party and preview fashion show featuring capsule collections by the six designers who’ve already joined the fold. Both the big April 2004 event and the October 2003 kick off preview will be held at the glam Caribe Hilton hotel.

To fill you in on the October details, the first designer showcase spotlights young createurs such as Lisa Thon, Irines Vazques and Solazul, beginning at 7:30PM; on the catwalk at 9:30PM are Pipo Pere, Margara Busquets and Ecliptica.“We conceived this event as a way to make that all-important introduction of talented, local designers to the eyes and minds of the international fashion press and major retailers. Understanding that there is strength in numbers, we’re putting together a very strong group of talented, new artisans who will debut in April 2004. Extending the fashion on the runway, we’ll be hosting a series of cocktail parties and meet & greet the designers events for all of our invited guests. Right now, we’re using the October launch event and the first six designers who’ll be showing, as an introduction to what everyone will be seeing come April,” says Cristina Caraballo, Executive Producer, Puerto Fashion Trends.

For further information and sponsorship details, contact Ms. Caraballo at 787-466-8510 or by email at proactivegroup@hotmail.com.

-- written by Adrienne Weinfeld-Berg

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