On Thursday night, the Italian jewelry company Pomellato celebrated with a cocktail party the opening of its first flagship boutique in New York at 741 Madison Avenue in a turn-on-the-century mansion. The company now has 25 free standing boutiques worldwide.
The 1800 square feet space was designed to showcase the unique vertical structure of the building. And while the store is narrow, the 16 foot high front windows, and a large transparent metacrylic chandelier by Jacopo Foggini provides an exceptional view of the inside of the store.
The 2 hour party attracted a well-heeled crowd of jewelry and beauty editors, friends, and a number of others whose faces always seem to be out-and-about at these kind of openings. We estimate a couple of hundred guests made an appearance. There was plenty of persecco flowing and the hors d'oeuvres were fabulous.
Of course, the star attraction of the evening was the fine handmade Italian necklaces, rings, brooches that gleamed out at the viewer from beautifully designed cases. Price range was from $700 to over $20,000. Francesco Minoli, the CEO of Pomellato SpA, stated in a press release that was included in the "goody bag" about opening the store: "This inauguration is an important part of the development of our business in the United Stares. where we plan to open four more stores --two on the East Coast and two on the West Coast by 2010..."
For more information about the store please contact PR Consulting, Sheila Santos (212)228-8181.
-Ernest Schmatolla & Anna Bayle