Friday, August 03, 2007

‘Cheap’ Thrill


Payless ballet flats in gold

Why pay more when you can pay less? Sounds like the slogan for Target (and it is certainly appropriate as such). But ever since Payless ShoeSource (www.payless.com) came on board, they have been winning customers with their hard to resist prices. Well, okay, so Prada or Louboutin they’re not, but where else can you find shoes for under $25 and boots for under $70 that look very similar to much more expensive versions out there?

No doubt, one has to really pick and choose in order to find something really great, but with designer collaborations like Lela Rose and Laura Poretzy, (the name behind the label Abaete), it’s gotten a bit easier. Coincidentally, both gals were just inducted into the CFDA this past week along with 28 others.


Payless Cabri boot by Abaete

And great timing because last weekend, there was an eye catching advertising insert included in the Sunday newspapers (The New York Times and The New York Post). The chic gold and white mini brochure was getting the message out, that Payless was launching their limited-edition fall 07 Collection by Abaete. Included within the group of bags, clutches, platform sandals, flats, and wedges was the most wonderful tall boot selling for $70! Called the Cabri, it immediately grabbed my attention as it is chic as all get out.

Among its features are a low stacked heel, black ‘patent’ cap toe, nickel side zipper, and (this is the best part) you get two boots in one. The over the knee boot converts by simply zippering off the upper shaft. Now, that’s what I call a good idea.


Tory Burch's 'Reva' shoe

And speaking of ‘cheap thrills’ and Payless, that is where I found a pair of black leather (okay, so they’re probably pleather) ballet flats decorated with a distinctive gold medallion that were a ‘dead ringer’ for Tory Burch’s now famous, ubiquitous and much copied ‘Reva’ shoe. But instead of being well into the 3 figures, I paid under $20. FYI, it’s also available in gold. Run, don’t walk to your nearest Payless.

-Marilyn Kirschner

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