London-born photographer Chris Craymer launched his first photographic book at Mulberry's Madison Avenue store last night (May 14).
The event, hosted by Mulberry's Creative Director, Emma Hill and Steven Kolb of the CFDA attracted a fun crowd, amongst who - numbered 175 people - dancing away to - you've guessed - love inspired songs. Fashion VIPs included: Alexa Chung, Elise Crombez, Katrin Throman, Kasia Struss, Amy Chan, Christian Roth, Selima Salaun, Bonnie Morrison and Kate Schelter.
CFDA Director, Stephen Kolb
The decor drew inspiration from the book images using hundreds of heart shape balloons, giant scrabble pieces, a super sized Romance book dominating the store front and a customized photo booth where guests could relive their teen years.
Also in the spirit of the book, the guests ate Union Jack decorated cup cakes and drank kir royals.
Boxed, 'Limited Editions' of the book, containing signed and numbered prints were sold for $200 and framed prints from the exhibition in a silent auction. The New York party donated all book and print sales to the CFDA raising $10,000.
Mulberry's Creative Director, Emma Hill
Titled 'Romance', the 200 page book is a personal project which Craymer has been working on for several years - an evocative series of photographs capturing moments which perfectly articulate the true meaning of romance.
The fashion brand, Mulberry, were so taken with the collection of photographs that they sponsored the publication of his book; are exhibiting the shots in their store windows throughout the world and hosted last night's event, followed by events in London on May 20, Paris on July 8 and Hong Kong on August 27 The final event will be hosted in Hong Kong on August 27.
Press for the evening was handled by KCD.