Wednesday, April 25, 2007

Adrienne’s ‘Bright’ Ideas


Upon entering Adrienne Landau’s light filled sprawling 8th Avenue showroom to view her ready to wear and home fall 2007 collections, a hot pink feathered hat displayed on a statue of Buddha greeted me as I entered, and I was immediately struck by the abundant and surprising use of color all around. This couldn’t have been more welcome given the positively beautiful spring like day which automatically made hot pink seem more appealing than wintry dark brown or black.

Hanging from racks and displayed on tables placed all around the sprawling, sun filled loft were fur coats, jackets, scarves, cuffs, hats, sporty hooded vests, as well as non fur items, many of which were literally transformed from the predictable and ordinary by virtue of their eye popping shades. In addition to red (which was all over the recent runways), there were hits of decidedly 80’s acid brights like emerald green (Adrienne’s personal favorite), fuchsia, bright blue, and canary yellow.


And though Adrienne was quick to observe that “it’s all about color this season”, this was not the only message. She also told me that “it’s all about Global Warming”. Yes, we had some frigid days this past year, but in general, it was pretty darn warm (not exactly to a furrier’s delight). And let’s face it, women don’t need big bulky, cumbersome furs any longer: they need lightweight, versatile, pieces that travel well and can be layered as one desires according to needs and temperature.


The fur veteran and pioneering innovator (Adrienne got involved with accessories and fur pieces long before anyone else) sees to it that she changes and evolves with the times, and always keeps her customer’s needs in mind. And so in addition to offering that customer the option of perking up their dark and somber wardrobes with colorful pieces, she has also made her furs as lightweight as can be (truly weightless actually) and has concentrated on smaller pieces.


Adrienne Landau wearing the white Mongolian lamb scarf

In addition to her new fur hoods, Adrienne is enamored with a fur scarf which has pockets and can be worn in many ways (belt it and it becomes a vest). The hot pink fox version was arresting for sure, and in white Mongolian lamb, it is the epitome of sporty ‘Aspen Chic’. I can easily imagine either one worn for day or night, over a floor length gown for a glamorous black tie event.

Another idea AL has up her sleeves this time is transforming furs so that they look like something else. And so fox resembles sable, rabbit looks like vintage mink, Rex Rabbit appears to be chinchilla and mink looks like broadtail. Taking the hotter than hot shiny patent look, Adrienne used a high quality synthetic vinyl in black, red, and white to fashion a belted short trench coat with a leopard printed (what else?) lining.

And speaking of leopard, that all time favorite, what would an Adrienne Landau collection be without leopard? There was an entire group done in leopard printed furs and standouts include a sporty ¾ length leopard printed mink trench coat and another short coat made from leopard printed goat which was trimmed with Rex Rabbit and coyote and lined in menswear inspired herringbone wool. It could ostensibly be worn on either side (talk about chic).

As for the home collection, a group of amazing fur rugs were spread around the vast wood floors so that all could see, and my favorite was made from three shades of Australian shearling inlaid to resemble a glorious arabesque pattern.

By the way, Adrienne told me she is collaborating with famed interior designer Charlotte Moss on a small group of pieces for her exclusive new jewel like shop, 20 east 64th street. (She was sworn to secrecy as to what the items will be - but stay tuned). The preview party is tonight (for more information contact HL Group, tel: 212 529- 5533, ext 228).

And for more information on the Adrienne Landau collection, contact Nicole Abbatemarco, head of Public Relations, (Nicole@adriennelandau.com).

-Marilyn Kirschner

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