Valentino threw a party Thursday night to celebrate the launch of his latest perfume, ‘Rock & Rose’. This is the designer’s second women’s perfume after Valentino, and it will launch on Monday, November 20, nationwide.
The party was held at the 52nd floor of 7WTC. The guest list included Christina Aguillera, Pink, Christy Turlington and a coterie of rockers and roses. Hollywood, Fashion, Society and Art were present: Mary-Kate Olsen (actress), Zac Posen (designer), Ivanka Trump, Tinsley Mortimer (socialite), Andrew Saffir, Daniel Benedict, and Vito Schnabel.
The huge party space had a fabulous view, sometimes obstructed by intermittent fog and rain. Large 12 foot long planters with hundreds of pink and red roses, Valentino colors, placed in the middle of several areas broke the starkness of the venue.
A flank of waiters, carrying trays of pink and red cocktails, lined the netted rose entrance. The party was definitely catered to the American audience as the fare was All-American. Carlos Souza, Public Relations Director of Valentino,interjects, “It’s all about hot dogs and hamburgers!”
The party hosted by Nadine Johnson Public Relations, was tongue-in-cheek; one woman in a janitorial service uniform moved amongst the crowd with Valentino’s fragrance. There was music from DJ Lola Schnabel, followed by a live performance by a band called the ‘Hysterics’ and then more music from DJ Marc Ronson to top off the evening that ended at around 1:00 a.m.
I must admit, for me, it is a strange mix, rock and roses – Valentino and rock; even more so, when you mix Valentino (master of elegance and opulence) and the American fare of hotdogs and hamburgers.
But, no matter where you put Valentino, his name always smells like a rose.