https://lookonline.com/in-market-by-marilyn-kirschner_17/?utm_source=rss&utm_medium=rss&utm_campaign=in-market-by-marilyn-kirschner_17 A New York Fashion Industry E-Zine Tue, 07 May 2019 13:05:12 +0000 hourly 1 https://wordpress.org/?v=7.1 https://lookonline.com/in-market-by-marilyn-kirschner_17/#comment-617 Wed, 11 Dec 2013 05:41:15 +0000 https://dailyfashionreport.com/in-market-by-marilyn-kirschner_17/#comment-617 I think when it comes to business, be it in a physical store or ecommerce sites, what consumers are looking out for is a brand that they are all familiar with, like a recognition factor. That is why retailers or more like business people would use their very own initials to market making their products easier to recognize and sift through amongst all other products in the market. I for one, do not go for brand but quality and design instead.

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