Guide To Getting Into a Fashion Show:

We get a lot of subscribers as well as many others asking us each season how they could get into one of the New York RTW shows. And while we provide our members with a daily schedule of fashion events with contact phone and fax numbers and a PR directory of Who’s Who in NY Fashion PR, there still remains the problem of getting an actual invitation. A few years ago (March 1998) Laurie Schechter wrote a piece for us just on that topic. Read Laurie’s advice – it is as true today as the day it was written – on what are the best strategies to get you into a show :



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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