SURVEY OF YOUNG ADULTS’ FAVORITE WEB SITES

(Received via e-mail) NEW YORK, NY June 27, 2002–Reflecting the special interest orientation of the Internet, young adults have thousands of favorite Web sites according to the Zandl Group, a New York-based trends research firm.

By category, the favorite web sites of young adults, ages 18-24:

GUYS

Search Engines/Portals 15%

Sports 11%

Entertainment/News 9%

Porn/Fetish 9%

Sophomoric 9%

Shopping/Auction 8%

Community 5%

Cars 5%

Games 3%

GIRLS

Entertainment/News 26%

Community 21%

Shopping/Auction 10%

Search Engines/Portals 9%

Games 4%

Sports 2%

Source: 1000 young adults, ages 18-24, who are members of the

Zandl Group Consumer Panel, a nationwide network of

3000 young people between the ages of 8 and 24.

GENDER DIFFERENCES

Based on their favorite Web sites, many guys approach the Internet as a

source of adventure, mischief and information. For girls, it’s more about

community, gossip and shopping. For girls in search of community, for

example, it can be about staying connected (e.g. hotmail.com), family ties

(e.g. myfamily.com), ethnic identity (e.g. blackplanet.com) or even getting

married (e.g. theknot.com).

MISCHIEF

Nearly one in five guys admitted that his favorite Web site was devoted to

porn or sophomoric humor (and traffic to these sites indicates that many

more are joining them in their transgressions). When some guys should be

working or studying, they may be found at:

Clubjenna.com

zooass.com

Bangbus.com

bmezine.com

XXL-Lolitasex.com

rotten.com

Buns.com

stickdeath.com

Nakedbitches.com

pointlesswasteoftime.com

“Babes have always been a sure-fire way to catch the young male eye, which

is why they remain a fixture in advertising and promotions,” noted Irma

Zandl, president. “But to catch the attention of guys accustomed to the

uncensored titillation in cyberspace, the approach will have to become more

hardcore. A bikini will no longer be enough.”

ABOUT: The Zandl Group provides trend analysis and

marketing direction for businesses and advertising agencies

including The Coca-Cola Company, Bacardi-Martini,

General Motors, Bath & Body Works and BBDO. The

Zandl Group also publishes THE HOT SHEET, a bimonthly

trend report covering developments in the youth market,

including lifestyle, entertainment, fashion and food/beverages.

CONTACT: VISIBILITY Public Relations

Len Stein 212.777.4350

lens@visibilitypr.com

Ernest

Publisher

Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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