RiRi’s New Gig

The many faces of Rihanna
The many faces of Rihanna

We were all eagerly waiting to see what Rihanna, arguably one of the biggest pop icons on the planet, would do with the ‘Camp’ theme after camping it up and transforming herself into the pope last year. Could she possibly top that? And let’s face it, you can’t get campier than the outré Comme des Garcons creation she wore to pay homage to Rei the year before. But alas, she was noticeably absent on Monday, confirming on Instagram that she spent her playing with her Fenty Beauty products.

Apparently, she had bigger fish to fry and more pressing things on her mind. Such as the impending announcement, which came Friday morning, that she will launch her own luxury fashion line simply called “Fenty” under the LVMH Moët Hennessy Louis Vuitton umbrella. The Barbadian singer, businesswoman, and actress whose real name is Robyn Rihanna Fenty, has had a successful collaboration with Puma (Fenty x Puma), and launched a lingerie line, Savage x Fenty last year. Rihanna is the first woman to create an original brand for the French multinational luxury goods conglomerate and is the first woman of color to head up an LVMH house.

Rihanna at the CFDA Awards
Rihanna at the CFDA Awards

The collection, which will include ready-to-wear, shoes, and accessories, will be unveiled in Paris during the spring 2020 collections. While we don’t know what it will look like, Rihanna is known for her eclectic, elevated street style and that, of course, was at the foundation of Fenty x Puma. But with her new LVMH backing (joining the ranks of Celine, Dior, Givenchy, Vuitton to name a few), the fact that she is going to be based in Paris, and has complete artistic control — the sky’s the limit.

FYI, she showed both Fenty x Puma Fall and Spring 2017 ready-to-wear collections in Paris, and for the latter, she used Marie Antoinette as a muse and integrated elements of 18th century French culture within the collection. I would imagine that her designs will not only incorporate street but all the different sides of Rihanna. Her fierce, kick-ass bold, brazen, brash, irreverent, rule-breaking style for which she was awarded the CFDA Fashion Icon Award in 2014 will be on full display.

The 31-year-old megastar is a true chameleon who does not stick to just one fashion visage (or one label). She changes according to mood, whim, and occasion and is a master of the mix. She can be demure or vampy; classic or avante garde; ultra- feminine and girlie or borrowed from the boys and tomboyish; streetwise or couture like, and any combination thereof. She loves to play with accessories and proportion, rocks leather and frothy tulle equally, and has become known for her love of denim, one of her signatures. It’s a safe bet, this humble fabric will figure prominently within the upcoming collections as will lingerie (worn as underwear and as outerwear), naturally.

Here is a sampling of many different sides of Rihanna:

Rihanna at the 2009 Met Gala
Rihanna at the 2009 Met Gala

Rihanna attended the “Model as Muse: Embodying Fashion” Costume Institute Gala at The Metropolitan Museum of Art on Monday, May 4, 2009, wearing a dramatic puff-sleeved suit, white ruffle shirt and black bow tie by Dolce & Gabbana and black pumps by Jil Sander.

LOS ANGELES, CA – FEBRUARY 08: Rihanna arrives at the The 57th Annual GRAMMY Awards on February 8, 2015 in Los Angeles, California. (Photo by Steve Granitz/WireImage)

Rihanna made bubblegum pink look uber sexy in a poufy Giambattista Valli gown at the Grammy Awards in 2015.

Rihanna wearing Matthew Adams Dolan Denim
Rihanna wearing Matthew Adams Dolan Denim

On April 16, 2017, Rihanna arrived at Coachella in a Matthew Adams Dolan thigh-high denim dress and trucker jacket accessorized with fierce Maison Margiela thigh-high white boots and Adam Selman x Le Specs sunglasses.

Rihanna wearing Chanel
Rihanna wearing Chanel

The singer wore head to toe Chanel while attending the Chanel 2013/ 2014 Haute Couture Shows in Paris.

Rihanna in Burberry
Rihanna in Burberry

Here she is out in New York in October 2017, wearing a black mini dress and clear heels with a Burberry hat, trench coat, and argyle socks.

Rihanna with laser cut hairdo
Rihanna with laser cut hairdo

RiRi attended the 2009 AMA Awards sporting a laser-cut hairdo and wearing an asymmetrical hemline Marchesa gown.

The singer/designer is wearing Fenty x Puma by Rihanna after her fashion show in Paris, September 28, 201

The singer/designer is wearing Fenty x Puma by Rihanna after her fashion show in Paris, September 28, 2016.

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Marilyn Kirschner

I AM A LONG TIME FASHION EDITOR WITH 45 YEARS PLUS EXPERIENCE. AS SENIOR MARKET EDITOR OF HARPER'S BAZAAR FOR 21 YEARS I MET AND WORKED WITH EVERY MAJOR FASHION DESIGNER IN THE WORLD AND COVERED ALL THE MAJOR COLLECTIONS (INCLUDING HAUTE COUTURE) IN NEW YORK, PARIS, MILAN, AND LONDON. I was responsible for overall content, finding and pulling in the best clothes out there, and for formulating ideas and stories. AS EDITOR-IN-CHIEF OF LOOKONLINE, I HAVE BEEN ABLE TO USE MY TRAINED EYE, MY WRITING SKILLS, AND PHOTOGRAPHY.

1 Comment
  1. As a big Fanboy (ok, not boy) of Rihanna , I am always happy when she is recognized for her many accomplishments and wish her more of the deserved success . This latest venture with LVMH has all the
    bells and whistles for a wonderful merger. I only hope that her name, Rihanna , is positioned at the
    forefront in all publicity and advertising. It is what they bought and her other name is not the draw.
    Thanks,
    Maury Hopson

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