Smartwatches are great, but usually not so great looking, so when Isaac Mizrahi set out to design a smartwatch, he “didn’t want it to look like the average smartwatch.” On Thursday night, at a launch event held in New York City, the designer debuted his new smartwatch: a timepiece that did not sacrifice fashion for function.

The new watch, a collaboration between Xcel Brands’ Isaac Mizrahi and Engineered by HP, looks like a classic oversized tank watch. The round face is surrounded by Swarovski crystals in silver or gold-tone stainless steel and the leather band comes in five interchangeable colors.

Isaac with DJ Fiona Byrne

HP Engineering makes the Isaac Mizrahi Smartwatch a valuable accessory for the busy, modern woman. With the use of the Isaac Mizrahi smartphone app (compatible with iOS and Android), its features include message notifications, social media connectivity and a pedometer. The digital display is hidden when inactive and the watch vibrates gently when receiving a notification. Mizrahi “wanted to integrate something so modern and mechanical into a feminine look,” calling the design “a hidden treasure”.

Celebrity fashion stylist Phillip Bloch

DJ Fiona Byrne provided the music for the Mizrahi launch event, which was held at And & And on West 12th Street. Guests included models Lana Ogilvie and Basia Milewicz and celebrity stylist Phillip Bloch.

Lana Ogilvie and Basia Milewicz

The Isaac Mizrahi Smartwatch is currently available for $249.00 at:http://engineeredby.hp.com/isaacmizrahi/us/en/index.html