In his native Chile, designer Matías Hernán has garnered a loyal
following with his colorful, modern designs. He was the winner of the third
season of Chile’s Project Runway and serves as the personal fashion designer of
several celebrity clients.

Matías Hernán sketches

Just prior to New York Fashion Week in February, Hernán joined
ten other designers from North and Latin America in the Epson Digital Couture
Project, an event that showcased complete collections that were created using
Epson’s state of the art textile printing technology. Designers were asked to
choose their designs to convey the event’s theme of “peace and harmony through
fashion” The innovative new way of printing allows designers to bring their
creative visions to life in an economical fashion.

Matías Hernán sketches

The printing process uses Epson’s dye sublimation technique
that reproduces original prints of the highest quality using Epson’s SureColor
F-Series printers. According to Lucie Milanes, director of marketing strategy
and communications for Epson America, “The designs showcased are magnificent
examples of how digital textile printing is having a profound impact on today’s
global fashion industry.”

Final garments based on the sketches worn by the models Click image for full size view.

Hernán’s designs seem tailor made for Epson’s dye sublimation
printing, which delivers the kind of colorful results that are exemplary of his
signature style. He reflects on his experience with the design process…