(Press Release) New York, NY, July 10: To Be Confirmed (TBC), London’s hot trade show featuring the latest streetwear brands, announces their New York show dates for the Spring/Summer 2004 show: Sunday, July 20 through Tuesday, July 22. This summer’s show grows from two days to three, and will be held in a 60,000 sq ft loft space at 601 West 26th Street in New York’s highly celebrated art district. This will be TBC’s fourth New York show.
Designer participation is up 30 percent from the Fall, 2003 show held in New York in January. Over 120 designer brands from around the globe, including Adidas Originals, Nike White Label, Pred Perry, Oliver Spencer, Aem Kei and many more, will showcase their Spring / Summer 2004 men’s and women’s collections in July’s show.
TBC’s fashion trade show concept was designed to create a different type of show to give younger companies a chance to showcase designs in the company of a few strong collections, and not in the shadow of the big brands.
Brands are accepted based on which have the most select distribution and offer the most “progressive, non-commercial” look. “We get lots of start-ups, and even the more established brands bring their quirkier, more hip collections,” said Klosseck. “This show has everything for the retailer who wants to be 30 seconds ahead of the trend.”
The progressive and trendsetting collections in this exclusive boutique show are displayed in a hip and laid back atmosphere that combines business and pleasure to compliment the brands on display. The TBC show is unique, requiring that all exhibitors display their designs on identical raw industrial racks, remaining free of mass merchandising, typical trade show booths, and mass marketing.
Industry buyers, journalists, trend reporters and stylists will attend by invitation only. For a complete list of participating designers or other event related questions, please contact Quinto + Co. at 212.965.1146 or email julia@quinto.com.
