Oscars 2014 Coverage: “The Swag”

In the past 15 years, I have certainly
seen a substantial increase in overall value of our gifts to talent . . . due in
large part to the addition of high-value trips in recent years.  Though we have
always struck a great balance of high-end products along with practical
commodities that everyone, regardless of stardom, can use and appreciate. The
biggest part of the evolution is how accepted celebrity placement is now . . .
more so than any other time in history. Brands no longer consider whether they
should align their products with Hollywood in some way but HOW and at what
financial commitment.

Selection is based on (1) ability of
brand to pay the promotional fee, (2) availability of category (as we offer
category exclusivity on a first-to-sign basis) and (3) the very basic litmus
test of whether or not the inclusion will positively impact the recipient’s life
(or have the potential to do so). The price tag is NOT our focus but merely a
by-product of doing our job. Yes, it is a year-round endeavor though the
majority of bookings happen from Nov-January.

What is the most memorable item
that has ever been in one of the bags? Can you identify a favorite or stand out
item in this year’s bag?

I’m sure that every nominee who has
ever received one of our bags has a different item that stands out to them, but
for me I always look forward to tasting whatever delightful treat Chocolatines
has put together for the nominees (they have participated for 5 years now).
Their creations are always both beautiful and delicious, but I have to say this
year’s wine-infused chocolates paired with savory complementary elements like
bacon, blue cheese and olives is my personal favorite to date. Magical taste
combos and exquisite packaging!  We always include fabulous trips, and this year
is no exception . . . from Canada to Japan and Las Vegas to Hawaii we have them
covered. The trip I’m most excited to take myself this year is from Rocky
Mountaineer . . . it’s a luxury rail journey through the Canadian Rockies with
Gold Leaf Service and stunning views from a glass-domed rail car.

The bags are delivered by us the day
after the Oscars. Whether it is to the star’s home, production company or agent
varies depending on whether or not we have an existing relationship with them
and have gifted them before. Because we have been in this biz for 15 years, we
have direct relationships with lots of talent. The only person I can ever
remember refusing a bag is Sandra Oh. And George Clooney always auctions his off
to benefit a favorite charity. Some of the past recipients who have most
zealously and appreciatively gone through their gift bags and called to redeem
various gift certificates include Amy Adams, Hugh Jackman, Ron Howard, Helen
Mirren, Diane Keaton and

Jennifer Lawrence.

The day after this year’s Oscars!

Here is the full list of gifts for this
year’s lucky losers:

°Coolway Go Pro Hair
Dryer     $120.00

– Rhonda Erb