Sitting atop the CEO’s desk at every business, large or small, is the “five-year plan”…
Don Rosendale
Don Rosendale currently keeps busy writing on business topics for the New York Times, Vanity Fair, GQ, The Economist, and others. He was the VP for public affairs who in fact put together the plan for Norton Simon Inc. to buy Halston and launch his fragrance under the Max Factor brand. During that era, he was the VP for communications of Factor, Halston, and Norton Simon.