Don Rosendale
Don Rosendale

Don Rosendale currently keeps busy writing on business topics for the New York Times, Vanity Fair, GQ, The Economist, and others. He was the VP for public affairs who in fact put together the plan for Norton Simon Inc. to buy Halston and launch his fragrance under the Max Factor brand. During that era, he was the VP for communications of Factor, Halston, and Norton Simon.

Special Business Report: The Death of the Five Year Plan

Sitting atop the CEO’s desk at every business, large or small, is the “five-year plan” – the profit goals to be met, the new products launched, the markets to be opened. More…