Ernest

Publisher

Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

It’s a ‘long’ story

FashionGPS sponsored report Photo: Style.com I’m happy to see a return to longer lengths on…

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Quite a Fashionable Fairy Tale

FashionGPS sponsored report Stacy Lomman Spring 2011 Collection Photo: Randy Brooke Once upon a time…

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Fashion Designer Uses Social Media to Finance Show Stacy Lomman, the former head designer for…

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Lands’ End:

American Classics Reloaded Lands’ End started out in Chicago, Illinois, in 1963; first as a…

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Van Cleef & Arpels:

 Press Preview of the “Perlée” Collection “Perlée” large ring set in 18K white gold with…

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