Just What the Fashion World Needs

Yes, another website devoted to fashion & model gossip. The newest incarnation is called Stylegod.com and is sort of a weird cross between “Chic Happens” Models.com and Dailycandy.com. It is filled primarily with the latest(?) gossip on models and designers, rumor mongering about what is going on inside top modeling agencies, style & shopping sections, and a page listing the top 10 New York Agents for models.

The site is well written and designed but nowhere on stylegod.com is there any indication as to who is publishing or editing the site. Behind this cloak of anonymity, these fearless editors will add their tiny voices, anonymous sources and self-serving items into the media mix already overflowing with so much mendacity. All we can say is if you can’t put your name on what you say about others, you are asking for trouble.



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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