“Every human being, regardless of wealth or fame, appreciates the simple joy of a gift,” says Lash Fary, founder of the L.A. based marketing firm, Distinctive Assets. So, for nearly 20 years, he and his colleagues have put together the ultimate assortment of SWAG gifts for some of Hollywood’s leading celebrities: The “Everyone Wins” Nominee Gift Bags.
In the week leading up to the Oscars, The “Everyone Wins” Gift Bags will be delivered to the nominees in the Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress, and Best Director categories. Distinctive Assets and presenting sponsor, Soma, will pamper A-listers like Scarlett Johansson, Tom Hanks, Margot Robbie and Brad Pitt with products and services that range from a discovery voyage aboard the luxury Scenic Eclipse expedition yacht to gifts that give back, like The Right to Shower’s cleansers that support mobile shower initiatives for the homeless.
“This year, more so than any other year I can remember, the ‘Everyone Wins’ Nominee Gift Bag represents a preponderance of items that I exuberantly use and genuinely love recommending,” says Fary, “The fact that I get to share them with the year’s best actors and directors is just icing on the cake.” Here is a sampling of some of his favorite items:
Lash Fary: First and foremost, I love that Soma is a company with products designed by women, for women. But this robe is so gorgeous and feels so amazing on your skin. I love to lounge around my home in mine while I sip my morning coffee! And with Valentine’s Day just around the corner, the guys have a ready-to-go sure-fire hit gift for their favorite lady. Soma’s Sensuous Silk Kimono Robe.
Lash Fary: Officina Bernardi uses a proprietary cutting technique so that these moon beads reflect light in a unique way. It truly makes me smile every time I look down at my wrist and see my Officina Bernardi bracelets creating a dazzling light show just for me! Officina Bernardi
Lash Fary: Flora Farms’ Field Kitchen is my absolute favorite place to dine in all of Mexico. The fact that Barbra Streisand has also dined there is magical to me. Adam Levine was married on the stunning property and Leo DiCaprio just popped in a few weeks ago. I tell anyone going to Cabo that they absolutely must dine at Flora Farms while there. I cannot wait to head down to Flora Farms (and Esperanza Resort!) as soon as I wrap awards season. Flora Farms
Lash Fary: Trust Me Vodka. I don’t even drink but am totally obsessed with the beauty of these bottles and the stunning packaging. If you are looking to give a gift with a wow factor, order their limited edition artist series. Trust Me Vodka.
Lash Fary: I am obsessed with pillows. In fact, whenever I have houseguests, they complain about how long it takes to remove all the pillows from the bed! I have Pillow Pops’ amazing color-coordinated pillow set in every room of my home that has a couch or a bed in it! Pillow Pops takes all the guesswork out of updating the look of a room with color and texture. I recommend their pillow sets to everyone. Pillow Pops.
These are just a few of Fary’s favorites. The complete list includes over 70 goods and services for the lucky recipients. The value of the bag, will once again, not be disclosed. As Fary says, “A great gift has nothing to do with a price tag. While we no longer release an official valuation, this year’s bag is one of the best we have ever assembled. I am truly excited for the nominees to experience it.”