Absolute Magazine Launch Party

Over 400 well-heeled, well-dressed, and generally well-off folks celebrated the launch issue of Absolute, a monthly magazine focusing on luxury living for the $500,000 plus income set. The event was held in a new multi-million dollar penthouse on the 79th floor at 25 Columbus Circle with fantastic views overlooking Central Park.

The crowd was lively and everyone seemed to know everyone else! For us, it was hard to find a familiar face. But later we did run into Fern Mallis and sidekick Lisa Silhanek, who was looking ever more slim and fit thanks to Dr. Atkins. James LaForce dropped by of LaForce & Stevens and we did say hello to Paul Wilmot of Wilmot Communications whose firm was handling PR for the event.

There was a well stocked bar, but the highlight of the evening, for us anyway, was the serving of a variety of Macallam single malt Scotches including a rare 18 year old cask strength malt that was divine (see photo above). There were far too few canapés, some chocolates, and not much else unless you consider popcorn a meal.

Best comment of the evening: “I spent $4000 for this suit and the buttons keep falling off!” Now I can relate to that…

-Ernest Schmatolla



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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