Amazon Looking For Partners to Sell Apparel On Its Site:

Bob Tedschi’s E-Commerce Column in The New York Times today reports that Amazon is looking to open an online apparel store on their site by no later than early this Fall. This new online Mall first participants will probably be Nordstrom and the Gap and possibly Gap owned Banana Republic and Old Navy. Currently, Amazon already offers an assortment of designer clothes and accessories via LVHM’s site and Target Corporation’s Amazon-based site. Click here to read full report.

DoubleClick Sells Ad Biz to L90:

The New York Times reported today that DoubleClick Networks, the internet advertising company is selling its advertising sales business to a former competitor L90 for $9.4 million in cash & stock and possibly another $8 million if certain sales conditions are met. It has been obvious for some time that DoubleClick wanted out of selling advertising for its network considering the depressed market of the last year or so. is a member of the DoubleClick Network and we have seen advertising revenue from their network sales drop by almost 90% over the last two years. This drop is even more onerous considering for every dollar of advertising DoubleClick sells on our site they get 60% as a commission. Click here to read full report.



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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