Digital Designer MatíasHernán

In his native Chile, designer Matías Hernán has garnered a loyal
following with his colorful, modern designs. He was the winner of the third
season of Chile’s Project Runway and serves as the personal fashion designer of
several celebrity clients.

Matías Hernán sketches

Just prior to New York Fashion Week in February, Hernán joined
ten other designers from North and Latin America in the Epson Digital Couture
Project, an event that showcased complete collections that were created using
Epson’s state of the art textile printing technology. Designers were asked to
choose their designs to convey the event’s theme of “peace and harmony through
fashion” The innovative new way of printing allows designers to bring their
creative visions to life in an economical fashion.

Matías Hernán sketches
The printing process uses Epson’s dye sublimation technique
that reproduces original prints of the highest quality using Epson’s SureColor
F-Series printers. According to Lucie Milanes, director of marketing strategy
and communications for Epson America, “The designs showcased are magnificent
examples of how digital textile printing is having a profound impact on today’s
global fashion industry.”

Final garments based on the sketches worn by the models
Click image for full size view.
Hernán’s designs seem tailor made for Epson’s dye sublimation
printing, which delivers the kind of colorful results that are exemplary of his
signature style. He reflects on his experience with the design process…
What is your
background and does it play a major role in influencing your designs?
Matias Hernán: I work with a
futuristic aesthetic and use unconventional materials with innovative
techniques, such as laser cutting. All of my work has always been very digital
and modern. Most of my proposals are avant-garde.
You said that
using the Epson dye sublimation printing technique allows you to work with color
and shape and texture in a sensational and limitless way. Can you elaborate on
that and discuss what you like about the printing process?
MH: Epson dye-sublimation printing
technology is so realistic, that’s what is so wonderful about it – I can print a
person’s eye or even a flower. That’s the interesting part; you can play with so
many designs, it’s wonderful.
Who do you
see as your customer?
MH: New generations, young people,
artists, musicians, and people from the advertising world. But mostly artists
and musicians.
Where are
your designs available for purchase?
MH: On my
website: My work is very personal but you can
reach me through my website. Everything i
s ready-to-wear.
-Rhonda Erb

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Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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