Better Bets: Special Feature Report

Lounging Around At New York Fashion Week

These were the places to unwind, relax and recharge during the week that was:

Samsung Galaxy Blue Room

Janelle Monae
(Click on images for larger views)

Mercedes-Benz Fashion Week returning sponsor, Samsung Mobile, once again established their Samsung Galaxy Lounge in the center of the lobby at MBFW, where members of the press could work and enjoy refreshments.  In addition, this season Samsung also created The Samsung Galaxy Blue Room, a backstage area for designers, models and other VIPs to relax and prepare for shows.  Singer Janelle Monae stopped by after her performance at Rebecca Minkoff’s fashion show.

The Colgate Optic White Beauty Bar

Kelly Rutherford & Mom

New York’s Salon Ziba was the location for Colgate Optic White’s beauty oasis where guests could have their hair, make-up and nails done while enjoying treats and samples from Tim Horton’s Café & Bake Shop, 16 Handles, Gardein, Bantam Bagels, Satya Jewelry, and Skinnygirl Daily.  Celebrity sightings included Kristin Cavallari, Nina Garcia, Alysia Reiner, and Kelly Rutherford, who visited the Beauty Bar with her mom.

HSN Fashion Week Fall Fashion Lounge

Giuliana Rancic

At the Empire Hotel, HSN’s first Fashion Week lounge featured hair and make-up touch ups by Blowpro and Trish McEvoy.  There was also an opportunity for a close up look at the HSN fall collections by Hal Rubenstein, Dee Hilfiger, David Meister, Iris Apfel, and Giuliana Rancic, to name a few.  E Television’s Rancic even came by to try on some pieces from her line, G by Giuliana Rancic.

Zappos Recharge Experience

Photo: Isabelle Erb

Everyone’s favorite on-line shoe retailer took to the streets of New York on two sunny afternoons during Fashion Week, offering passersby BluePrint Juices, massages, charging stations, and giveaways of clothing, handbags, and more.  Designer Betsey Johnson stopped by to take photos and mingle with her fans and Man Repeller blogger, Leandra Medine, conducted a live Tweet chat on site.

Birchbox Local

Photo: Isabelle Erb

In the Meat Packing District, just across the street from the Milk Studios fashion show venue, the Birchbox Local Suite was a one-stop shop for weary fashionistas.  Guests enjoyed beauty treatments, free wifi, make-your-own candy bags, and, of course, samples galore.  Besides making their own complimentary Birchbox from an array of samples, attendees could also purchase full sizes of many of the products featured.  Beginning on the last day of Fashion Week, Birchbox Local began a four-day run (September 12th-16th) as a pop-up shop, open to the public.

-Rhonda Erb


Rhonda Erb

Rhonda Erb writes about fashion, travel and lifestyle from a New Yorker’s perspective in Better Bets. A self-confessed Instagram addict, her work has also appeared in such publications as Runway Magazine. Follow her at: Instagram: @betterbets Twitter: @betterbetsny tumblr:

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