Frederick’s of Hollywood Show

A cocktail party and runway show showing the Spring collection was held last night at Sky Studios. A small but beautifully appointed runway showcased 24 well-edited looks that were for the most part both sexy and sophisticated to a crowd of about 150 editors and guests. See show photos: photo-1 photo-2 photo-3 photo-4 [photo-5 photo-6

But the best part of the evening was after the show. Everyone was handed an empty bag and the room where the cocktail party was held was filled with hundreds of wrapped presents of all kinds of sizes, shapes and descriptions.

The presents were filled with Fredericks of Hollywood lingerie, makeup and all kinds of other luxury goods. It was best goody bag presentation we ever saw. Jessica Lindkrantz, who handles public relations for Frederick really did a great job. One of the best parties we have been to in a long time!

-Ernest Schmatolla



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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