An Idea for a New Reality Show

Eric Wilson’s column in today’s ‘Thursday Styles’ section of The New York Times reports a number of fashion magazines are opening their doors for behind the scenes footage that is being produced for TV, podcasts and streaming video reports on their magazines’ websites.

His report gave me an idea. How about a reality show of a start-up of a new fashion magazine, with weekly episodes featuring events focusing on getting the magazine launched with all of the in-fighting and personalities that ends with the magazine actually being published on the newsstands? It would be a novel way to actually launch a new magazine.



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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