IMG Starts Selling tickets to the Mercedes Benz New York Fashion Shows

We wrote an editorial several years back saying some day 7thonsixth would sell tickets to the shows. Well that time is now here. The New York Times reported today that American Express is offering via newsletter to their Platinum card holders a package of “high-end fashion shows, backstage tours, chic receptions, V.I.P. gift bags and meet-and-greets with designers, models, fashion stylists, and editors” to the upcoming February shows all for $2,300. A total of 40 these packages will be made available for purchase and though details of what exactly is going to offered – like which designers are going to give this group V.I.P. seating is still up in the air – confirmed is a night of shopping at Valentino, a reception with Angela Cummings a jewelry designer, and dinner with Fern Mallis.

Watch, this is just the beginning. Next season IMG might bring up the old idea of charging licensing & broadcasting fees to specific media accessing the shows. Of course we all already have to pay registration fees if we want to be on the official 7thonsixth press list. – a list that many in our industry consider of dubious value at best.



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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