Jane Pratt Is Back!

Shades of “Friday the 13th”. Her new e-zine xoJane.com  just launched. This e-zine is the latest reincarnation of the Jane Pratt brand. The articles are about what you would expect. An old formula that smacks of the 1980’s Cosmo headlines – heavy on the sex. XoJane writers go to such extreme lengths in trying to be so “now” and “hip” you can almost feel the pain! Sort of like running your nails down a blackboard – ouch! One thing for sure, Jane Pratt is no Clay Felker.

Here are some of her lead articles: “My Rapist Friended Me on Facebook (and All I Got Was This Lousy Article)”; “I’ll Try Anything Once: Nude Bodysuit”; “5 Things That Happen When You Quit Masturbating”; “It Happened to Me: I Slept With Terry Richardson”; “Finally! An Accessory You Have to Water” and our personal favorite: “All Reality Shows Should Be Like ‘The Real World'”. What more could any self respecting hipster from the meatpacking district want?

Who was it that said “bad taste is better than no taste”? Well in the case of xoJane.com tasteless has triumphed.

It seems once again Jane Pratt is publishing her very public struggle for others to think well of herself. Who next? Maybe Diane von Furstenberg can come out with a e-zine called “DVF” and talk about all the wonderful things she is doing for herself? Oh wait, she is already doing that with the “CFDA”?

-Ernest Schmatolla



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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