Lookonline.com Celebrates 8 Years On-line

(Invitation to December 1 1994 Launch/Benefit Party)

Since the official launch on December 1, 1994 as a BBS dial-up service, the Lookonline has been on-line for over 8 years. In fact, we were a BBS service by subscription first beginning in late 1993 and in March of 1995 we began a website (under another domain name) in addition to our BBS site. Later in 1995 we discontinued our BBS service and concentrated on developing our website using our own domain name lookonline.

Our official launch was a party/benefit called “CyberTaste” for the “Charge Against Hunger” program from American Express and Share Our Strength on December 1, 1994 (see above invitation) The event was held at Sony Plaza at 550 Madison Avenue in New York. Over 850 members of the press & public attended the opening that featured 13 chefs from top New York Restaurants serving their signature dishes; a designer auction, wine tasting, desserts, and a live Jazz orchestra. According to officials at Sony, it was one of the largest, if not the largest event ever held to this day at the Sony Plaza’s Atrium. Major Sponsors for the event included American Express, Food & Wine Magazine, Tourneau, Romana Sambuca, Coca Cola Bottling Company of NY, Georgette Klinger, Colorite, and Sony Plaza.

Lookonline.com is probably the longest running on-line fashion publication in the world. We have not always gained the attention or notoriety of some other sites, but those in the industry who have followed our development over the years know we helped pioneer the use of the internet in providing real time coverage of fashion events, regularly scheduled video reports, market reports, editorial cartoons and original runway and event photography long before there were sites like Style.com or Fashionwiredaily.

We want to thank all of our many contributors who over the past 8 years have helped our site grow and prosper. We will continue to work hard at improving the site.



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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