Mercedes-Benz Pulling Out of 7thonSixth Shows?

We have been hearing the rumor for a while that Mercedes-Benz will after this season no longer sponsor the New York 7thonSixth shows produced by IMG. We have confirmed with two independent sources that a new sponsor may have already agreed to take over the sponsorship. This new – un-named as of yet sponsor – is a well known international company that is not associated with the automobile industry.

We did hear back from one source close to IMG this morning saying only that Mercedes-Benz was “changing their sponsorship level” but was not dropping out altogether.



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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