Victoria’s Secret 2010 Fashion Show

Victoria’s Secret 2010 Fashion Show at the Lexington Armory (All Photos: Randy Brooke)

You can bet there is always a big crowd for Victoria’s Secret annual fashion show. Offer supermodels marching down the runway in designer underwear, free booze, food for all, the glitz of a fancy location and you have an event that requires the talents of not one, but two public relations firms! A lot is going on, but little of it has to do with real fashion. About every video crew from the western world lines the back of the room, but there are fewer members of the real fashion press in attendance. Then again who cares? It is fun and still a great spectacle – something very “American” about it. Sort of like the Superbowl.

Victoria’s Secret hired in the past several of the top New York fashion PR firms to handle media relations in a mostly unsuccessful attempt to lure top fashion editors to the event. For the first 3 shows it was Rogers & Cowan – but then they lost the Victoria’s Secret account 9 years ago to Desiree Gruber, one of their own vice presidents who took the account to start her own agency called ‘Full Pictures’. A second New York agency is still used to handle press relations. In the past, it was first Kevin Krier & Associates, then Loving & Weintraub, and for the past eight seasons it has been KCD.

But it is important to note it was the first Victoria’s Secret show live video streaming on the Internet almost 10 years ago that proved just how powerful the Internet could be in promoting and selling apparel on line. With millions trying to view the video, that show’s influence cannot be over estimated. It was a watershed event for both fashion and the Internet.

The Victoria’s Secret Angels this year included Adriana Lima, Alessandra Ambrosio, Rosie-Huntington-Whiteley, Candice Swanepoel, Chanel Iman, Erin Heatherton, Lily Aldridge, Behati Prinsloo, Selita Ebanks, Karolina Kurkova, and Jessica Stam modeling on the runway. The runway show also featured the $2 million ‘Bombshell Fantasy Bra’ designed by renowned Italian jeweler Damiani and worn by Supermodel Adriana Lima.

Our photographer Randy Brooke was once again shooting the show from the runway. We have 15 beautiful photos selected by Randy from the show.

Click here to see the photos

-Ernest Schmatolla



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

1 Comment

Leave a Reply

Your email address will not be published.