WWD Goes Up On-Line with a New Website:

Fairchild is now offering access to the complete daily WWD on-line for a subscription price of $99 a year. Last year it was reported that WWD was within days of launching their site at a subscription rate of about $900 per year when they decided that “economic conditions were not right” to launch the site then.

The $99 a year subscription rate is the same as – you guessed it – Fashionwiredaily. It will be interesting to see if the new WWD site does news updates throughout the day rather than just remaining a static online copy or the print version. If WWD does real time updates on the new site it spells serious if not fatal trouble for FWD.

It is also going to be interesting to see how much of what runs on the new WWD website will appear on, or duplicate with, what is on the free Style.com site. And finally will WWD try to syndicate this online content to other sites in the same way FWD has done with limited success. All we can say is what took WWD so long?



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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