Ernest

Publisher

Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

$5000 a Bottle Cognac!

Highlight of the day for me yesterday came last night at the Ruffian show. The…

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First Day of the Shows

The best things about the first day of the New York shows is renewing friendships…

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‘Legends of the Fall’

For me, the most interesting part of each new season is not the new clothing…

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Where was Tom?

The new YSL boutique, at 3 east 57th street, opened formally last night as a…

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Publicist from Hell

New York fashion publicist Pierre Rougier who reps such well known designers as Balenciaga, Viktor…

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Revival of the Fittest:

Since many consider me to be a ‘poster child’ for Pucci, (not to mention the…

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‘More is More’

I was certainly flattered when I was contacted by More Magazine and asked if I…

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