Chanel Launches Flagship Jewelry Store on Madison Avenue

Chanel celebrated the 70th anniversary of Mademoiselle Chanel’s first diamond exhibition by launching last night their new 1,600 square foot fine jewelry flagship at 733 Madison Avenue (64th street). The Peter Marino designed space captures the mood and spirit of Coco Chanel’s rue Cambon apartment…needless to say, there is lots of black, gold, and white. It was so crowded, that it was almost hard to see the exhibition of jewelry that was. of course, the main event…but someone the champagne sipping crowd (including socialites like Helen Lee Schifter and Dr. Lisa Airan, fashion heavyweights like Pat Field, Anne McNally, Vanessa Von Bismarck, and furrier Giles Mendel) managed.

I almost walked out without knowing that tucked away in a side room, was the piece du resistance….an almost all dark room…the unveiling of famed light and design artist Ingo Maurer’s exhibition, dedicated to diamonds and light. Mr. Maurer focused on the Comet and the Star, ‘signature Chanel themes’, and utilized shapes, colors, and movement to ‘enhance the sparkle of the diamond’. It certainly was dramatic. Well, even if you can’t necessarily afford the hefty pricetags that accompany the jewels, just walking into the new boutique will provide you with a ‘lift.’ You can always dream, no?

See high resolution photos:

Chanel fancy yellow diamond camelia brooch set in 18K gold ( image at top)

Chanel camelia watch 18K white gold & diamonds – $38,000

Chanel ‘Trefle’ rings – left $4000 right $3300.

Marilyn Kirschner

I am a long time fashion editor with 40+ years of experience. As senior market of Harper's Bazaar for 21 years I met and worked with every major fashion designer in the world and covered all of the collections in Paris, London, Milan and New York. I was responsible for overall content, finding and pulling in the best clothes out there, and for formulating ideas and stories.

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