Mercedes Benz 2003 Fashion Week

Registration Begins for Mercedes-Benz NY Fashion Week-September 12-19th, 2003

Applications for accreditation to Mercedes-Benz Fashion Week Spring 2004 Collections are now being accepted. Forms must be filled out no later than August 1, 2003. Online registration is available at 7thonsixth website. For more information Contact: Jacquie Kelleher 7th on Sixth 212-774-4307

For the Spring 2004 season, 7th on Sixth designed three new venues – Gertrude, Josephine and Bryant. To pay homage to the Tents Tenth Anniversary, 7th on Sixth renamed two of the venues – Gertrude (named after the Gertrude Stein statue in the Park that used to sit prominently backstage) and Josephine (named after the Josephine Lowell Fountain in the tent lobby) – which were the original names of the venues at the first 7th on Sixth event in 1993.

Gertrude, the largest space, is an all black venue with a central runway that seats over 700 people and costs $36,500. Josephine, a white venue with a U shaped runway, seats over 500 people with over 200 front row seats and costs $26,500. Bryant, the smallest venue has a white interior with black carpet, a raised runway, seats 234 people with a maximum capacity of 428 and costs $16,500.

All Mercedes-Benz Fashion Week venues include a fully equipped backstage area with racks, mirrors, make-up lights, radios and headsets, European style lighting, designed to evenly illuminate the runway and capable of providing several unique looks, a sound system balanced to provide fully equalized coverage for music playback, an expert design team for lighting, sound, stage and production and many marketing and promotional benefits, including signage throughout the tents and beyond, inclusion in advertisements in the New York Times, Vogue and other special marketing benefits currently being developed.

THE DAILY, the fashion crowd’s new stylish obsession, will publish seven editions during Mercedes-Benz Fashion Week, with a commemorative issue dedicated to the celebration of the “Tents Tenth”. With over 105 pages of advertising from luxury companies such as Mercedes-Benz, Lancôme, Donna Karan, Crest, Avon, Redken, Condé Nast, Vogue, Harper’s Bazaar, Elle, Perry Ellis and more, THE DAILY became an instant success spawning a Los Angeles edition in April during Mercedes-Benz Shows LA and future editions in Milan.

A wide variety of activities and events are being planned to celebrate the anniversary. Details will be released at a later date.

For information on Volunteering for the Spring 2004 Collections contact:

Patty Hughes Volunteer Coordinator T: 212-253-2692



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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