The 2024 “Everyone Wins” Nominee Gift Bag

All photos courtesy of Distinctive Assets

For the 22nd year, Distinctive Assets is producing its legendary “Everyone Wins” Nominee Gift Bag, which will be distributed to select 2024 Oscar nominees. The Los Angeles-based marketing firm is led by Lash Fary, the pioneer of celebrity swag. He describes this yearly gift giveaway as “celebrity marketing with a mission.”

“We are humbled that our ‘Everyone Wins’ Nominee Gift Bag continues to garner worldwide media attention and spark conversation,” says Fary. “While our gifts may be famous for being fun, fabulous, and unique, they also elevate small businesses, minority-owned brands, female entrepreneurs, and companies who give back.”

The top Oscar acting and directing nominees, including Lily Gladstone, Carey Mulligan, Sterling K. Brown, and Mark Ruffalo, will be invited to enjoy luxury vacations in the Swiss Alps and St. Barts and a retreat to the Golden Door:

Chalet Zermatt Peak, Switzerland

Zermatt, Switzerland

Each nominee and up to nine guests will have exclusive use of this privately run chalet, perched high above the picturesque village of Zermatt, Switzerland. During their three-night stay, an award-winning professional staff will cater to their needs, and they will enjoy “breathtaking” views of the Matterhorn.

The six-story chalet has five deluxe bedroom suites featuring floor-to-ceiling windows, en suite luxury bathrooms, and cinematic televisions with digital surround sound. There is also a wellness center with a private gym and a full treatment spa.

Saint-Barth Paradise

Saint-Bath Paradise

The six villas of Saint-Barth Paradise offer all the “comforts of home” with the amenities and services of a luxury hotel. Nominees and their guests will enjoy a three-night getaway to one of the island’s most luxurious villas. Each villa has three to seven bedrooms, and every room has a spectacular view of the Caribbean Sea.

A personalized concierge service is available to assist guests with planning their stay, activities, dining experiences, and even babysitting. The Saint-Barth Paradise managers and staff are dedicated to providing guests a unique experience.

Golden Door

Golden Door resort

During a seven-day retreat at this 600-acre Southern California resort, nominees will be invited to “experience a transformation of mind, body, and spirit.” The Golden Door offers 80 rejuvenating classes, nourishing meals with nutrition education and cooking classes, 30 miles of hiking and walking trails, sessions with a personal trainer, and a daily massage. In addition, the resort has pledged to donate 100% of its net profits to charity.

The “Everyone Wins” gift assortment will also give Hollywood A-listers like Emma Stone, Ryan Gosling, Bradley Cooper, and Christopher Nolan a chance to discover a selection of bags, edible treats, beauty and wellness brands, and an eclectic mix of products:


Elboque Obelia Satchel

ELBOQUE Couture was founded by a woman who had previously worked as an international development aid worker in Central Asia, Europe, and the Middle East. During that time, she learned firsthand about the versatility of sheepskin as a material for clothing and accessories. This led her to launch her ELBOQUE (which means blessing) Couture fashion line using only 100% genuine shearling and leather. Each EBOQUE bag is a one-of-a-kind piece that is handmade by master artisans.

Overnight Travel Bags

Vegan leather bags

These high-quality genuine leather and vegan leather bags are stylish yet practical and designed for professional or leisure travel.

Rubik’s Cube

This iconic toy celebrates its 50th birthday with a Rubik’s Retro Cube edition in 1980s packaging.

Fetcha Chocolates

Fetcha chocolates awards collection

Self-described as “Scotland’s premier eco-friendly vegan chocolate shop,” Fetcha Chocolates has created a 24-piece box of chocolates featuring six flavors, named for six of the films nominated for the Best Picture Oscar. The Awards Collection box includes flavors like Oppenheimer: dark chocolate chili ganache coated in popping candy, Barbie: strawberry and rose white chocolate ganache, and Killers of the Flower Moon: dark chocolate caramel ganache.


3D figurine set

Nominees will have the opportunity to get “doopt.” A doopt is a 3-D-printed, full-color selfie figurine set on a mirrored platform base and displayed in an acrylic case. It is a truly unique gift.


Artisanal Popcorn

The husband-and-wife team behind Eatable trained with professional pastry chefs to learn artisanal cooking methods. This enabled them to develop their “perfect pairings” of gourmet popcorn infused with the flavors of wines, spirits, and cocktails. Thanks to their innovative cooking process, their popcorn snacks contain virtually zero alcohol. They are also free of many unhealthy ingredients commonly found in snack foods, like high fructose corn syrup.

The “Poparazzi” Luxe Popcorn Tin features three gourmet, Hollywood inspired popcorn flavors: Whisky on the Pops, Pop the Champagne, and Black Truffle Pops.

“While this gift bag does, as always, have an impressive six-figure value, that is neither our focus nor goal,” says Fary. He adds that these actors “can afford to buy these things; they are also in a uniquely favorable marketing position. This is a straightforward win/win transaction.”

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Rhonda Erb

Rhonda Erb writes about fashion, travel and lifestyle from a New Yorker’s perspective in Better Bets. A self-confessed Instagram addict, her work has also appeared in such publications as Runway Magazine. Follow her at: Instagram: @betterbets Twitter: @betterbetsny tumblr:

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