Ralph, Donna, Zac, Anna, Betsy ….roll your racks west… a new fashion venue is born!

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(Press Release) Through the collaboration of Vicki Ross, founder of South of Seventh and various other fashion projects during her 30-year fashion career and Alan Boss, the founder of the 26th Street Annex Antiques Market and Metropolitan Pavilion, a brand new idea has evolved. This is a new guerrilla market concept and is named “fashion on the pavement”.

Last summer Mr. Boss opened the Hell’s Kitchen Flea Market, closing off each weekend from April through October, 39th Street from 9th to 10th Avenues. Except for July and August the market will sell antiques, fresh produce, flowers and plants, and then it will turn exclusively to the fashion industry. We are inviting young and established designers to come and sell their left over samples and excess production. Every designer needs to turn their goods into cash and sample sales in their individual showrooms do not get the traffic that this market can offer.

Fashion on the pavement will have an extensive advertising initiative. The target is to let New Yorkers, the neighborhood and most important the tourists know about our hot fashionable flea market. We estimate 10,000 people can walk our flea market and especially for fashion that is not available anywhere else. We will target participants from women’s, men’s, accessories, cosmetics, children’s and last but not least the art world. Hell’s Kitchen is becoming very important to the newer artist that is now living and working there.

Situated adjacent to the garment center, it makes it easy for designers to participate. Both Hell’s Kitchen neighborhood and the garment center have become very hot for new retail and artists and theater galleries and lofts.

The Fashion Bid will work very closely with us.

We would like to involve the fashion universities for the help of their students and we will offer them free booths for their own projects that they would like to expose to the public. Fashion associations also will be invited to help make this an industry wide event.

Some sponsors have already expressed desire to do links to our audience by doing fashion shows, exhibitions or parties.

An advisory committee has been formed and has met once to discuss and suggest different ideas. For further information please view our website www.hellskitchenfleamarket.com

Press Release: March 21, 2004

Contact: Anjali Nangia

Phone: 212 889 5426

E-mail: vross2000@yahoo.com



Ernest Schmatolla is publisher of Lookonline since 1994. It is the longest running fashion site on the Internet.

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