Better Bets: Celebrating 25 Years of Grammy Gift Magic

Distinctive Assets 25th Year

Dua Lipa, Billie Eilish, and Olivia Rodrigo are just a few of music’s biggest names scheduled to perform at the 66th annual Grammy Awards on February 4th. This year will mark the 25th year that the official Grammy Gift Lounge and Presenter and Performer Gift Bag will be produced by the LA-based marketing company Distinctive Assets in partnership with the Recording Academy.

Distinctive Assets founder, Lash Fary, is a legend in the world of promotional gifting. He is the self-described “Sultan of Swag” and is credited with turning the celebrity gift bag into a modern-day sensation. “It has been a privilege and honor to have been a small part of Music’s Biggest Night® for 25 years,” says Fary.

“I believe our gifts are well received because they range from functional to fabulous while embracing inclusivity and philanthropy. Our signature GRAMMY Gifts have become an anticipated perk for talent, and I’m particularly excited to share what we’ve curated this year.”

Lash Fary

Performers and presenters can visit the Grammy Gift Lounge during the three days of rehearsals. The lounge will be hosted by Tom’s Watch Bar and presented by Miage Skincare. The luxury skincare brand will be providing its complete five-piece transformative skincare line.

Miage Skincare line

The lounge will also feature beauty, health, and wellness brands Oxygenetix makeup, Auro Wellness health and longevity bundles, the Nap Bar Better Sleep Box, and the Oneisall pet groomer. Frontera wines from Chile, a Thor Kitchen wine cooler, PETA x Noize cruelty-free outerwear, Grosse jewelry, and Cate Brown sustainable toss pillows round out the lounge offerings.

Cate Brown Pillows

The preassembled GRAMMY Gift Bag contains various products ranging from unique food items to luxury lifestyle brands and new versions of beloved toys. Here is a sampling of what’s inside:

FLY LYFE powered by Fly ON MY JET

A FLY LYFE subscription gives you access to premier sporting events, concerts, and more and lounge access at over 600 airports. Perks such as reserved seating and an AI Concierge are also included.

Bird Buddy

You can enjoy photos of the birds that visit your yard no matter where you are. The Bird Buddy Smart Bird Feeder captures photos of the birds and sends you postcards. It even organizes them into collections. The feeder is made of lightweight, recyclable plastic that is weather-resistant and designed to be safe for the birds.


The Dyson Zone noise-canceling headphones feature soft, microsuede ear cups that seal in sound and seal out noise. You can enjoy up to 50 hours of audio-only run time, and an attachable travel visor allows you to breathe purified air on your commute.

Olympia USA

With 8 spacious outside pockets and in-line skate metal ball bearing wheels, this duffel bag is ready to go with you anywhere. It has an adjustable telescopic aluminum handle and is made of durable Protection 1200 D polyester.

Brownie Points

This Ohio-based bakery claims to “bake the most brownie flavors on earth.” The owners, sisters-in-law, are both named Lisa, and they quit their day jobs because they were “brownie obsessed“ and wanted to bake full-time. Now, they ship their delicious creations all over the country. Their diverse and ever-changing flavors include fun ingredients like guava, cayenne, and waffle cones.

Furby Furblets

These are mini versions of Hasbro’s popular Furby toys. There are six Furblets, each with 45 unique tunes, sounds, and Furbish phrases.


Turn on the Helight Sleep device when you go to bed and it emits pure red light that gradually fades out. The light triggers a biological response that allows your body to naturally wind down, promoting more profound, more restful sleep. The device is small, portable, and has a USB rechargeable battery, which is perfect for travel.

The Grammy Awards will be telecast live from the Arena in Los Angeles on the CBS Television Network at 8PM ET on February 4, 2024. Stream it live and on-demand on Paramount +.

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Rhonda Erb

Rhonda Erb writes about fashion, travel and lifestyle from a New Yorker’s perspective in Better Bets. A self-confessed Instagram addict, her work has also appeared in such publications as Runway Magazine. Follow her at: Instagram: @betterbets Twitter: @betterbetsny tumblr:

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