Before they take the stage at The GRAMMY Awards on February 5th, the biggest names in music will be treated to three days of gifting in the official GRAMMY Gift Lounge. In a long-standing partnership with the Recording Academy, the lounge is once again being produced by Distinctive Assets, the L.A.-based entertainment marketing firm founded by Lash Fary.
m cacao
Tom’s Watch Bar @ L.A. Live will host the GRAMMY Gift Lounge, and presenters and performers will find unique gifts like the Expressio chocolate box from m cacao. The customizable box of chocolates can be embedded with a personal video or images to create a truly one-of-a-kind gift (www.mcacao.com).
Refa
The presenting sponsor of the gift lounge, ReFa, is featuring their Heart Brush that gently detangles hair and adds shine and luster.
Refa is also offering their Fine Bubble S showerhead. It moisturizes as it cleans using Japanese “fine bubble” technology to create an at-home spa experience.(www.refausa.com).
Grossé Japan
Celebrated costume jeweler, Grossé Japan, will provide GRAMMY talent with museum-quality costume jewelry. The jeweler was founded in 1907 and has been worn by legendary movie stars like Marlene Dietrich & Greta Garbo (www.grosse-onlineshop.com).
Bugaboo
There are also practical items like the celebrity favorite Bugaboo Fox 3 luxury stroller. For each stroller gifted in the lounge, a stroller or baby gear item will be sent to Baby2Baby, a charitable organization that assists families in need (www.bugaboo.com).
WowWee
Perhaps the most unique gift featured in the lounge is Dog-E, the app-connected robot dog from WowWee. It has over a million combinations of lights, sounds and personality traits so no two are ever alike. Dog-E reacts to human interaction to become the perfect, robotic canine companion (www.dog-e.com).
Kokomo Restaurant
Distinctive Assets has also assembled the legendary GRAMMY Presenter & Performer Gift Bag filled with a variety of products and services, ranging from a $500.00 gift card to experience the Caribbean inspired cuisine of New York’s Kokomo Restaurant (www.kokomonyc.com).
JBL
to the JBL Pulse 5 commemorative portable Bluetooth speaker, with 12 hours of playtime. (www.jbl.com)
“We are excited to be back in Los Angeles and to once again be creating GRAMMY gift magic,” says Fary. “While our gifts are known far and wide for being fun, fabulous, useful and unique, they also serve a grander purpose.
Many of the brands we include are from a diverse and inclusive array of small businesses who meaningfully benefit from the worldwide exposure that being associated with Music’s Biggest Night affords them. This is celebrity marketing with a mission.”
The GRAMMY Awards will be broadcast live on Sunday, February 5th from the Crypto.com Arena in Los Angeles on CBS and will be available to stream live and on demand on Paramount+.
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